Annual Impact Report
2024 · 2025
A year measured not in awards, but in women, meals, and doors opened, and held open for those still waiting.
Amal Women's Training Center · Marrakech
A year measured not in awards, but in women, meals, and doors opened, and held open for those still waiting.
Dear friend
This year asked a great deal of us, and our community answered. In July we watched our 24th cohort graduate, twenty-five women who arrived without a diploma, and in many cases without anyone behind them, and who left with a craft, a wage waiting, and the certainty that they belong. Behind that single morning sit ten months of early buses, shared meals, language lessons and quiet courage.
I am proudest of the things that do not photograph well: a trainee speaking up for the first time, a graduate sending her own daughter to school. Every plate served in our restaurants paid for a place in our classrooms, and every place changed a household.
We are not finished. More women are waiting than we can yet welcome. Thank you for keeping that door open, you are part of this now, and so is everyone we have yet to reach.
Annual Impact Report 2024 · 2025
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A year measured not in awards but in women, meals, and doors opened. Here is what 2024 and 2025 added up to.
Lifetime figures are cumulative since our founding in 2012; this-year totals cover the 2024–2025 reporting period.
Annual Impact Report 2024 · 2025
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Every dirham our restaurants, catering and cooking school bring in is poured straight back into the mission, no profit drawn out. Here is roughly how that money is spent across a year.
Figures are indicative.
Annual Impact Report 2024 · 2025
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Our model is simple and proven: welcome a woman exactly as she is, teach her a craft the world will pay for, then walk beside her into a real job. The whole 10-month training is free, and this year a cohort of 38 women came through our doors.
No diploma or experience required. We begin with a five-week foundation in cooking, hygiene and confidence, then ten months of hands-on work in our restaurants and school.
The modelA monthly stipend, daily meals, transport, health insurance, childcare, weekly language classes and one-to-one life coaching. This wraparound care is why 85% finish.
Wraparound supportGraduates leave with a craft, a reference and a community that picks up the phone. Around 9 in 10 step into paid kitchens across Morocco, and most return when they need a hand.
Placement
I came with nothing but worry. I left with a craft, a paycheck and a family of women who believed in me before I believed in myself. Today I lead a kitchen of my own.
Of our 24th cohort, who graduated in July 2025, the great majority were working within weeks. 52% of the women we welcome come from rural areas, and 100% arrive without financial support from a spouse.
Annual Impact Report 2024 · 2025
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A kitchen is only a kitchen until a city needs it. This year, as in every year, our stoves turned outward, toward the High Atlas, toward families at Ramadan, and toward a quieter table where hands speak louder than voices.
Two years on from the Haouz earthquake, the bond it forged with the High Atlas still holds. Where our teams once cooked round-the-clock for villages left without kitchens, serving 19,000 meals in the first weeks, we returned this year with warm food and steady company for the families still rebuilding.
The instinct that moved us to distribute 7,500 meals across Marrakech during the pandemic never left us. Every Ramadan since, we pack and carry food baskets to families across the city, more than 600 again this year, each one a month of meals for a household that would otherwise go without.
At our Sign Language Café, the menu is read in gestures and the staff are deaf trainees building careers the world too often closes to them. Woven together with the Koutoubia Deaf Association, the work has reached more than 300 deaf children, with 24 enrolled this year alone.
Figures align with Amal's published community-projects record: 19,000 earthquake meals, 600+ annual Ramadan baskets, and 300+ children reached via the Koutoubia Deaf Association. The COVID-era 7,500-meal effort is referenced as the origin of the Ramadan program.
Annual Impact Report 2024 · 2025
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The work lives in three places across Marrakech. Each one is a real, working business, and a classroom where women learn a trade, earn a wage, and belong.
Our flagship restaurant and training kitchen, where each new cohort learns service and the line under working chefs, the room where it all started.
A catering and events hub with its own cooking school and garden, where trainees cook at scale for weddings, gatherings, and the city's tables.
A warm café staffed by members of the deaf community, where ordering is done by hand and every guest learns a sign or two.
100% of revenue from all three centers is reinvested into the training program.
Annual Impact Report 2024 · 2025
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We have always built one woman, one meal, one center at a time. Here is where that patient work is heading by 2030, concrete, costed, and accountable to the community that trusts us.
Doubling our reach without diluting it: the same free ten-month training, stipend, and lifelong job placement that has carried every graduate so far.
Seed funding and mentorship so graduates can open their own kitchens, stalls, and catering ventures, turning a first job into a livelihood they own.
Seasonal menus, near-zero food waste, and lighter kitchens across Gueliz, Targa, and the Sign Language Café, proof that doing good can also tread gently.
Every figure here is a promise we intend to be measured against in next year's report.
Annual Impact Report 2024 · 2025
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Every meal you share at our tables funds a woman's training, a craft, a wage, and a place she knows she belongs. Thank you for being part of this, and of everyone we have yet to reach.
Fund a place in our classrooms. A single gift can carry a trainee through a month of meals, transport and learning.
Cater your next event with us, host a group visit, or build a longer-term partnership that grows the program.
Eat with us in Marrakech, at Gueliz, Targa, or the Sign Language Café. Every table is part of the mission.